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About

Engineer by training. Physical AI operator by practice.

I am Jose Benitez Genes, an electrical engineer, entrepreneur, and Founder & Chief AI Officer at Intuitivo.

Current work

Founder & Chief AI Officer
Intuitivo

My work is Physical AI: systems that perceive, decide, and operate under real-world constraints. I focus on computer vision, IoT, infrastructure, and the operating conditions that decide whether a system is useful outside a demo.

At Intuitivo, I lead AI infrastructure for unattended retail. The work requires turning camera data into reliable systems that can operate across real environments, not controlled benchmarks.

I also write about the correlations around these systems: the compute, energy, infrastructure, and model shifts that expand or constrain what Physical AI can do in practice.

Before Intuitivo, I worked across connected hardware, digital manufacturing, and cloud systems. That foundation still shapes how I evaluate Physical AI: as an operating system, not an isolated model.

Selected highlights

  • Founded Intuitivo and leads its Physical AI work for unattended retail.
  • Documented computer-vision inference work with the AWS Machine Learning team.
  • Previously founded and served as CTO of Aratiri, focused on digital manufacturing and connected systems.